Description
Reeher Platform presents Advance database data in several ways – Major giving, annual fund, Donor Discovery (wealth screening) as well as fundraiser metrics. There are several opportunities to utilize the scoring and research information in Reeher for fundraising and marketing purposes. This project will load this data into the DataWarehouse, thereby making it available for use. Utilizing Reeher Platform data in annual fund solicitations and segmentation; major gift predictive scores, net worth and target gift amounts; as well as Donor Discovery information such as demonstrated philanthropy, asset value and wealth capacity; will assist the Development Office to target the most likely prospects for solicitation, cultivation and stewardship which will increase fundraising results.